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Notes

Notes from
the edit.

Notes on editing, retention and how we work. Written while doing the job, not between projects.

Latest

28 August 2026

Retention
What actually keeps people watching6 min read

Everything else.

01 What actually keeps people watching Retention is not a graph you fix afterwards. It is a stack of decisions made while the video is being built. Retention
6 min read 02 The first thirty seconds decide everything Most long-form videos are lost before the intro finishes. Usually because the edit is still warming up. Long-form
5 min read 03 Why most shorts fail before the first cut A short is not a long video made smaller. It is a different question with a different answer. Short-form
4 min read 04 A thumbnail is a design problem Not a Photoshop problem. The work happens before anything is exported. Packaging
5 min read 05 How to hand over footage without losing a week The handover is where most production time quietly disappears. It does not have to. Workflow
4 min read 06 One recording, six pieces of content Publishing consistently is a systems problem long before it is a creative one. Systems
6 min read

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